The dupe library
Real, affordable look-alikes for the pieces everyone's after — prices checked, ranked by how well they match.
Find your own in seconds.
Snap anything you love — DUPI finds the look for less, matched to your colours.
DUPI research
We priced every look in this library. The median came to 83% less.
44 looks, 191 alternatives, 109 UK retailers — including the categories where the gap barely closes at all.
Read the study →Reading on buying well
Halloween costumes from things you already own
The single-use costume is one of the worst purchases in the calendar: worn for four hours, made to fall apart, and impossible to pass on. Almost all of it can come out of the wardrobe instead.
A week away in October, one bag, children involved
October half term is the hardest packing problem of the year: unpredictable weather, more people than bags, and everything has to survive being sat on.
Which new-season trends will still be here in March
Every autumn arrives with a list of things you are supposed to buy. Some of them become part of how people dress; most are gone by spring. Here is how to tell which is which before you spend.
The one purchase worth getting right this autumn
A coat is worn more than anything else you own and judged more than anything else you wear. Here is how to buy one that lasts a decade rather than a season.
What actually survives the school gate
Two hundred mornings a year, mostly in the rain, always in a hurry. The school run is the most demanding thing most wardrobes are asked to do, and it is the one nobody plans for.
Packing for first year without a suitcase of regret
Most of what gets taken to university in September comes home unworn in June. Twelve pieces cover a term properly — here is which twelve, and what to leave at home.