Find the look you love, for less.
In the colours that suit you.

There's a free tier — your first scan is free, with real prices and links on the result. Premium (£3.99/month) unlocks unlimited scans, your wardrobe with outfit pairing, and “would it suit me?” verdicts. VIP (£5.99/month) adds AI colour analysis from a single photo and AI outfit looks built around you. Nothing to sit through, nothing interrupting you.

Set your colour season once and DUPI factors it into every verdict, telling you not just what's similar but what genuinely suits you. It's the bit a generic search can't do.

Always. DUPI never invents a price, image or link — every result comes straight from a real retailer, so what you see is what you can buy.

A broad range of UK high-street and online retailers. We focus on stylish, affordable alternatives rather than counterfeits — dupes of the look, not fakes of the brand.

Yes. Turn on “anyone with the link” and DUPI gives you a private shareable page of your saved finds. Your sizes, colour profile and email are never shared.

Never. DUPI finds legitimate products from real shops that share a similar look — we don't deal in fakes or knock-offs of protected brands.

iPhone and Android. DUPI is on the App Store and Google Play, and it's the same app on both — same scans, same colour read, same UK prices.

Yes. Menswear and womenswear live in one app — pick the wardrobe you're shopping and DUPI searches it. The colour read, the fit notes and the verdicts all work the same way, whoever you're shopping for.

A reverse image search hands you a wall of links. DUPI reads the item, searches real UK shops for the same look at a friendlier price, and gives you a verdict — how close the match is, what you save, and whether it actually suits you. Every price and link is real, never invented.

Yes. Screenshot the item and upload it, or paste the link — DUPI takes it from there. It's the same whether the photo came from your feed, a shop window or a friend.

DUPI searches UK retailers today, so it's most useful if you shop in the UK. We'll say so plainly if that changes.