Stylish looks · Smart choices
Snap any fashion item and DUPI finds stylish, affordable alternatives — matched to your colours.
Snap a structured cognac tote priced at £158 and DUPI finds three real alternatives from £60 — a 62% saving — with a warm verdict: this cognac is so your autumn palette, and £98 kinder to your bank balance.
How it works
Photograph anything you love — a bag in a shop window, a dress on your feed, shoes on a friend.
DUPI scans live retailers for the same look at every price, with real prices and links — never invented.
A warm, honest take on whether it's you — plus the closest finds, ranked by match and saving.
The DUPI difference
Set your colour season once and every verdict is personal. DUPI doesn't just find what looks similar — it tells you, warmly and honestly, what actually suits you. That's the part a plain search can never copy.
Your DUPI verdict
This blush midi was made for a soft summer — and it's £74 less than the one you saved.
Heart the finds you love and keep them in one elegant place — go on, break some hearts.
Save what you own and let DUPI suggest pieces that genuinely go with it.
Every result shows the saving against the original, so the smart choice is the obvious one.
Plans
Find your first dupes for free — go Premium for the full wardrobe, and VIP to lose the ads entirely.
Dip a toe in.
The full DUPI.
Everything, ad-free.
Prices in GBP per month. Plans and features are being finalised ahead of launch.
Questions
Snap a photo or upload one from your camera roll. DUPI identifies the item and searches real UK retailers for the same look at a friendlier price — complete with live links and prices.
There's a free tier with 3 scans a month and a 10-item wishlist. Premium (£3.99/month) unlocks unlimited scans, your wardrobe with outfit pairing, an unlimited wishlist and colour personalisation. VIP (£5.99/month) removes every advert on top.
Set your colour season once and DUPI factors it into every verdict, telling you not just what's similar but what genuinely suits you. It's the bit a generic search can't do.
Always. DUPI never invents a price, image or link — every result comes straight from a real retailer, so what you see is what you can buy.
A broad range of UK high-street and online retailers. We focus on stylish, affordable alternatives rather than counterfeits — dupes of the look, not fakes of the brand.
Yes. Turn on “anyone with the link” and DUPI gives you a private shareable page of your saved finds. Your sizes, colour profile and email are never shared.
Never. DUPI finds legitimate products from real shops that share a similar look — we don't deal in fakes or knock-offs of protected brands.
DUPI is built for iPhone first, with Android to follow. Pop your details on the site and we'll let you know the moment it lands.