About

The UK dupe finder.

DUPI is a UK fashion dupe finder. Snap or upload a photo of anything you love — a dress on your feed, shoes in a shop window, a jacket on the person in front of you — and DUPI searches real UK retailers for the same look at a friendlier price. Every price, image and link is real; DUPI never invents one.

DUPI isn't a shop

DUPI searches across UK retailers and earns a small commission, through Skimlinks, on whatever you choose to buy — so every find is picked for you, not for a store. Retailer-owned visual search can only ever return its owner's stock. DUPI is tied to no single shop, which is the whole point.

Matched to your colours

DUPI reads your colouring from a single photo and narrows it to one of twelve sub-seasons. So it tells you not just what looks similar, but what actually suits you — the part a plain image search cannot do.

What it costs

The free plan identifies your first item free, with real prices and links on the result. One membership adds everything else — unlimited scans, the whole look in one go, the AI colour read, outfit looks and the wardrobe audit — at £9.99 a month with a 14-day free trial, or £3.99 a week, or £59.99 a year. Prices are in the app, and you can cancel any time in your App Store or Google Play settings.

Where and when

DUPI is on iPhone and Android — the App Store and Google Play — and it's the same app on both. DUPI searches UK retailers, so it's most useful if you shop in the UK; we'll say so plainly if that changes.

Who runs DUPI

DUPI is built by DUPI Technology Ltd, a company registered in England and Wales (company no. 17320242), with its registered office at 148 Halter Way, Andover, SP11 6ZG. You can reach us any time on the support page.