About
The UK dupe finder.
DUPI is a UK fashion dupe finder. Snap or upload a photo of anything you love — a dress on your feed, shoes in a shop window, a jacket on the person in front of you — and DUPI searches real UK retailers for the same look at a friendlier price. Every price, image and link is real; DUPI never invents one.
DUPI isn't a shop
DUPI searches across UK retailers and earns a small commission, through Skimlinks, on whatever you choose to buy — so every find is picked for you, not for a store. Retailer-owned visual search can only ever return its owner's stock. DUPI is tied to no single shop, which is the whole point.
Matched to your colours
DUPI reads your colouring from a single photo and narrows it to one of twelve sub-seasons. So it tells you not just what looks similar, but what actually suits you — the part a plain image search cannot do.
What it costs
The free plan scans three looks a month, with real prices and links on every result. Premium adds unlimited scans and your wardrobe; VIP adds the AI colour read and outfit looks built around your palette. Prices are in the app, and you can cancel any time in your App Store settings.
Where and when
DUPI is on iPhone today. Android is next — the build exists and we're working through Google Play. DUPI searches UK retailers, so it's most useful if you shop in the UK; we'll say so plainly if that changes.
Coming to Android
DUPI is on iPhone today. Leave your email and we'll tell you the moment it lands on Android — nothing else.
We'll only email you about the Android launch. See our privacy policy.
Who runs DUPI
DUPI is built by DUPI Technology Ltd, a company registered in England and Wales (company no. 17320242), with its registered office at 148 Halter Way, Andover, SP11 6ZG. You can reach us any time on the support page.