How it works
From a screenshot to the look for less
Photograph anything you love and DUPI searches real UK shops for the same look at a friendlier price — then reads every find against the colours that actually suit you.
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That coat you screenshotted at 1am.
Still open in a tab. Still out of reach.
The short version
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Snap or upload
Photograph anything you love — a dress on your feed, a jacket on the man in front of you, shoes in a shop window.
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We search real shops
DUPI scans live retailers for the same look at every price, with real prices and links — never invented.
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Your verdict + dupes
A warm, honest take on whether it's you — plus the closest finds, ranked by match and saving.
DUPI is not a shop. It searches across UK retailers and earns a small commission only on what you choose to buy, so every find is picked for you rather than for a store. The free plan scans three looks a month, and DUPI reads your colouring down to one of twelve sub-seasons.
Questions
- How does DUPI find a dupe from a photo?
- You photograph the item or paste a link. DUPI identifies what it is — the shape, the length, the colour, the material and the details that make it distinctive — then searches real UK retailers for the same look at a friendlier price. Every price and link comes from a real shop.
- What does DUPI mean by a verdict?
- A short, honest read on each find before you see the price: how closely it matches, and whether it actually suits you once your colour palette is taken into account. The point is that the closest match on the photograph is not always the best answer for you.
- Do I have to pay to use DUPI?
- No. The free plan gives you three scans a month and a ten-item wishlist, with real prices and links on every result. Premium at £3.99 a month adds unlimited scans and your wardrobe, and VIP at £5.99 adds AI colour analysis and outfit looks built around your palette.
- How does DUPI know which colours suit me?
- You answer a few questions, or let the app read your colouring from a single photograph and place you in one of twelve sub-seasons. From then on every result is read against that palette, so what you are shown is filtered by what genuinely suits you rather than by what is merely similar.
- Which shops does DUPI search?
- A broad range of UK high-street and online retailers. DUPI is not a shop and does not hold stock — it searches across retailers and earns a small commission only on what you choose to buy, so results are picked for you rather than for a store.
Try it on something you have saved.
Three scans a month, free. No advertisements, and real prices on every result.