Your colours
What colours actually suit you?
Colour analysis reads your undertone, depth and contrast — physiology, not gender — and turns it into a palette you can shop. Start with two questions; nothing stored, no photo, no sign-up.
The four seasons
Everyone sits in one. The app narrows it to one of twelve sub-seasons from a single photo.
Reading on colour
All black, and how to stop it flattening you
Black is the default for a reason and a problem for most people. The difference between an all-black outfit that looks expensive and one that looks tired is texture, not cut.
Bright Winter: the season that can take electric
Clarity turned all the way up. Bright Winter carries colours that would wear anyone else — and the thing that lets it down is not darkness but dust.
True Winter: cool, clear and not to be softened
The coolest point of the whole system. True Winter is the season most often advised into muted colours it cannot wear — here is the palette it is actually built for.
Deep Winter: depth first, coolness second
The darkest of the cool seasons, and the one that can carry weight nobody else can. Deep Winter goes wrong on pale and warm — here is the wardrobe that follows from that.
Winter: the one season black was made for
Most colour advice is about talking people out of black. Winter is the exception — and the mistake Winters make is softening everything instead of committing to the clarity the colouring is built for.
Soft Autumn: the case for turning everything down
The gentlest of the three Autumns, and the one most often dressed too loudly. Soft Autumn wants warmth with the contrast taken out — here is what that means in practice.