Community guidelines

DUPI's dupe pages are a place to share honest, helpful takes on finding the look for less. A few simple rules keep it useful and kind for everyone.

Be useful and kind

Comment on the clothes, not the people. Share what you'd tell a friend: how a piece fits, how the dupe compares, where you found it cheaper. Warm, candid and helpful is exactly right.

What isn't allowed

• Hate, harassment, slurs or personal attacks.
• Comments about anyone's body or appearance.
• Spam, scams, self-promotion or affiliate links.
• Counterfeit goods, or passing a dupe off as the real thing.
• Anything illegal, or sharing someone else's private information.

Moderation

Every comment is reviewed by a person before it appears, so there may be a short wait. We may edit or remove comments, and we can suspend accounts that break these rules. You can report a comment with the report button — thank you for helping us keep things lovely.

Comments show only the display name you choose. We never show your email or any of your colour, size or style profile from the app.