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Fit and sizing

There is no enforced sizing standard, which is why a 12 in one shop is a 14 in another. These pieces cover measuring yourself once and buying from numbers instead of labels, what the fit words on a product page actually mean, and how the things that cannot be altered — the shoulder, the rise, the armhole — decide whether a garment works.

Put it to work.

DUPI reads your colouring and searches real UK shops for the look for less. Three scans a month, free.